Ladd Ehlinger Jr. explains the rules to candidates everywhere. There are two points of his ten that should be in the front of the mind of any political campaign.:
1. It’s a Marketing Campaign, Stupid
Just because the common nomenclature is “political campaign,” it doesn’t change the fact that you are embarking on a short-term marketing campaign.
Your stand on the issues matter little if no one knows who you are. Obviously, you can use your stand on the issues to help increase name recognition. But this is only one small component of the big picture. You are running a marketing campaign so people will investigate your stand on the issues. Don’t put the cart before the horse.
And yes I’m biased on this next one:
Special Tip: Never distinguish between Bloggers and “Real Media.” There is no demarcation anymore, unless you are running for head caveman in the Neanderthal era. Social media is the new battleground, and you have to take that hill, too.
Keep that last one close to the heart.