They are marketing to a niche. That niche will make excuses for stuff like this. It will not cost them anything.
I can’t help but remember a bit from Bernie Goldberg’s book Bias where they the video of a story concerning looting after a hurricane because all the people being arrested were black. The reporter was beside himself pointing out that all the police were black too as the nation being covered was predominantly black.
Well if your primary worry is not to be #1 you can make a good living off a niche market.. They will do just fine….
Update: Added links of others who commented on it.